Category Marketing

Employer Branding—Who Cares?

What is an employer brand? Branding is a perception of any stakeholder of your organisation: from current employees to potential employees. What do they think of your organisation—how do you conduct yourself, what is it like to work for you? The logical conclusion is that you want to show your organisation as a good employer, […]

End of the World Job Interview – What will you do?

Just something to get you laughing and through the week – what would you do if a meteor was about to come crashing through the office window half-way through your interview? Check out what others did in this video:

Why Recruiters must think like e-Marketers

Inspired by Aliah D. Wright article at shrm.org The game of recruiting has changed—this much is obvious. However, “the mind-set of the recruiter hasn’t changed since the early 1970s,” said Geoff Webb, senior strategic sourcer for Aon Hewitt in Toronto. It is still the same process; place an advertisement and wait for resumes and applications […]